Pura Life is a family business based out of our home in a residential community in East Dallas, TX. Where you can find us every weekend as our small business grows.
Why are we called Pura Life? Well we are from Costa Rica, why not bring the common phase to our business.
So Pura Life became the name for our hand poured candles or as in Costa Rica they say "Pura Vida". “Pura Vida” literally means Pure Life (Pura=Pure, Vida=Life) but the saying has a far more profound meaning for Costa Ricans or Ticos (as they call themselves). Pura Vida is a lifestyle or a way of life. It expresses how Ticos live--happy and proud of their country and of what they have. Ticos also use it to express perseverance, a sense of strong community and celebrating good fortune and living life slowly. The phrase also is used with the political system in Costa Rica, where Ticos feel the peace, freedom and stability of the government. When foreigners hear the phrase Pura Vida in Costa Rica, they see it as a leisurely lifestyle, friendliness and a disregard for time.